Guides on answer engine optimization for people who run content sites. Every claim links to its source; where nobody has measured something, we say so.
Clicks fell, citations disappeared, zero-click searches: telling the causes apart.
How ChatGPT, Google AI Overviews, Gemini, Perplexity and Claude find and cite sources.
What markup still earns rich results in 2026, and what it does for AI answers.
Tracking citations you can trust, and the tools that do it.
Answer engine optimization from the ground up, for different kinds of sites.